Tuesday, October 16

More Bad Judgment In Advertising

Oh, you've got to be kidding me. Chevrolet is using Don McLean's "American Pie" in its advertisements? That's not just wrong -- it's so painfully and absolutely inappropriate, it hurts.

Here's the part of the chorus you'll hear in the commercials:

So bye-bye Miss American Pie,
Drove my Chevy to the levee, but the levee was dry.

Here are remaining lines of the chorus, which, for some reason, Chevrolet isn't putting in the ads:

And the good ol' boys were drinking whiskey and rye
Singing "this will be the day that I die,
This will be the day that I die."

So we've got an upbeat commercial that uses a song that everyone in the world knows. Even if Chevrolet doesn't provide the full lyrics, listeners know the chorus ends not just by referring to death, but by repeating that reference.

Such a wonderful car commercial!

I'm no advertising expert, but I'm pretty sure that just because a song mentions your company's product or service, it doesn't necessarily make it the most appropriate song to place in your commercials. (Incidentally, even if a song doesn't mention your company's product or services, it still might not be a good fit for your products or services. You've got to wonder who paired Iggy Pop's "Lust for Life" with Royal Caribbean Cruise Lines.)

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