Wednesday, February 20

Out Of My Element

Spotted in a gas station convenience store in Lakeland Friday night, as Britt and I were heading to Walt Disney World:

Out of my element

I know I'm out of my element when I'm in a place where the energy drinks are marketed not to baseball players, nor soccer players, nor basketball players, nor runners — but to hunters.

Yes, that's Coca-Cola's new Vault soft drink — sold as a "hybrid energy soda" — in some kind of special camouflage packaging. Just to make sure no one misses the point, the marketing verbiage says "open season on thirst." I suppose that sounds more catchy that "Drink this stuff and then shoot defenseless animals with your gun."

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